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5 ways to show your clients the power of text messaging!
Text is an effective way for nonprofits to generate an immediate return on investment, but the biggest challenge is the first step. Here are five tangible ways to show nonprofit clients the value of launching their first text campaign.
We also assembled a list of FAQs containing the most common questions and concerns we hear from nonprofits. We're here to help you answer any questions clients may throw your way.
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#1: First-time text campaigns have immediate ROI
When nonprofits launch their first texting campaign, they start with a fresh list of donors excited to engage with their cause. We've seen immediate returns for first-time text campaigns averaging over 250% on lists of all sizes. In this case, the first step is the easiest!
#2: Every nonprofit needs a texting rapid response plan
At any moment, a crisis such as a natural disaster could strike, or other circumstances could change a nonprofit's ability to operate. In such moments, texting is the most immediate way to generate engagement and revenue for critical services.
#3: Nonprofits across all sectors see success.
From animal rights to emergency services and climate response, nonprofits across all industries have seen fundraising success with text. It's all about using data effectively and having a plan to maximize the value of this new and expanding channel.
#4: Texting Programs Generate Downstream Revenue
Texting is a fantastic entry point for first-time donors. Once these donors are a part of the nonprofit's ecosystem, the organization can expect lasting cross-channel effects such as new monthly donation commitments and sustainable revenue from channels like email and direct mail.
#5: Donor prospecting on text leads to major list growth!
With the right audience, using list rentals for donor acquisition is a sustainable and powerful growth tool. Segmentations and suppressions ensure you're not burning out donors, and text engagement is done with those most likely to donate for long-term success.
Dive into the FAQ
Be ready to answer any questions your nonprofit clients might ask you with our FAQ guide. We'll get into common compliance concerns, how to navigate ROI, and the difference between longcode and other text channels.
We're here to help you navigate your clients' questions and improve their fundraising results! To contact a Message Digital text expert, get in touch here.